Take control of your brand in 2020
By Francisco Fernandez
With so many platforms at your disposal, it’s easy to get lost in the myriad of options, pricing structures, features, and other services these companies offer. Though many offer excellent products at great prices, the one thing a lot of people often overlook is a loss of control, becoming overly dependent on another company’s ever-changing offering that may or may not be here tomorrow.
Great platforms that change often
Google, Facebook and others offer an amazing array of tools for the modern company. They offer management tools, advertising tools, marketing opportunities, new business access, promotions, etc. They have become necessary in the modern business world. Whether their an evil or not, is up to each company’s betrayal to decide, for each company has expensively betrayed companies and users at one point or another.
When someone else controls the platform, they control your use of it. Google’s list of tools they’ve simply killed is so long, it’s easier to list the one’s they haven’t. Some companies depended on some of them, and had to scramble for alternatives. The same with some of Facebook’s features, which have changed with time and which along the way has ended up costing a lot of money for companies of all sizes.
Your platform your rules
While a lot of services and platforms are a modern requirement for doing business, especially social media, there’s a platform that you still control the message and functionality of… your website.
What’s this 1999? No, but in 2020, your website is more relevant than ever. It’s the one place on the web that you control everything, the branding, the experience, the message, the whole platform. You control it. It’s yours.
Your website is not the one of 1999, but a modern, more manageable platform that offers flexibility and expandability, while simultaneously integrating with all those ever-changing platforms.
An integrated strategy
Taking control of your branding starts with taking control of your presence on the web. That starts with making your website yours, with your platform, your rules, control, marketing, etc. It’s the place of reference, the one you send everyone to, but that doesn’t mean you can ignore everything else.
Social media is more relevant than ever. Certain expectations have formed around a number of platforms where companies are expected to be. Some of these change from time to time, but the expectations do not. These need to be part of an integrated strategy that starts with your website and stretches out to social media and beyond.
Of course, all this cannot ignore your business efficiency and function, which your website and server can help with, connecting your business operations with apps, other companies, and directly with customers.
Take control of your web presence. Contact us today.